Indian Television show The Dewarists is awarded a Bronze at Cannes Lions

Indian television show the Dewarists has just picked up a Bronze Lion award at the Cannes Lions Festival of Creativity - held annually in June to award 'some of the world's most creative' advertising campaigns. 

The award was given in the 'Branded Content and Entertainment' category and was really well deserved - this show brought three companies (Babble Fish Productions, Only Much Louder Entertainment and Design of Information) together to create a sub-brand of Bacardi's Dewar's Whisky which was extended through live performances, social events and the television show, which aired primetime on the weekend on Star World in India.

You can catch all 10 shows in this series online at http://www.youtube.com/user/dewarsindia

Posted on Jul 19 '12 by Qasim Virjee