Toronto, Ontario Canada August 13th, 2007 – Cutting-edge South Asian-flavoured electronic music hits international stages: the 2007 series of Indian Electronica Festivals continues in London England on August 25th.

The Indian Electronica Festival is an international experience; in 2007 we're hosting Festival installments in Toronto, London UK, NYC, New Delhi and Bombay:  5 cities, 4 countries, 3 continents...

... Each festival installment is being held in a major World City and showcases cutting-edge South Asian flavored electronic music - consisting of a single event between 6 -8 hours long, with a mixture of live musical performances plus Djs, with Video Jockeys and dancers.

'Indian Electronica' is a Canadian-based online community, record label, radio station and annual international music festival - all focused on showcasing cutting edge electronic music inspired by South Asian traditions.

Initially popularised in the mid 1990s with the UK's Asian Underground movement, the music of Indian Electronica is expressive of an increasingly complex global identity.  Indian Electronica music fuses 'East' and 'West' using technology and tradition to produce some of the World's most innovatively emotive and exciting sounds.

Collectively, there are a fantastic array of British and International artists coming together on stage in London for 2007 including 7 live acts merging electronica with traditional instrumentation and vocals from around the world (Eisha Karol/ Aesh/ Yam Boy/ Prithpal/ Notecrusher/ Dr Das with Nilz and Sir Ramjac and MC Soom T with Dj Ersk).  As well, the performance roster this year features DJs Abdul Smooth, Sonny Ji and Fusing Naked Beats.


Indian Electronica Festival details for London:

When: From 10PM – 4AM on Saturday Augst 25th
Where: 333 Mother (333 Old Street – near Hoxton Square in Hackney, London, England)
Info: http://www.indianelectronica.com/festival/uk

 Live music: Basement

    * 10:00 – 10:30  Eisha Kumar (Bossa Nova/downtempo/spoken word w/female vocalist)
    * 10:40 – 11:20  Aesh (lush melodic trip hop  trio fusing French, English and Hindi female vocals)
    * 11:25 – 11:45  Yam Boy (indie hip-hop MC w/minimal electronic beats)
    * 11:45 – 12:30  Prithpal (on tabla w/singer + MC + dancers = ragga influenced big breaks with hindi sung vocals and MC toasting)
    * 12:40 – 01:40  Notecrusher featuring Dr Das on Bass plus other guest instrumentalists (A world-first performance of live bass-laden breakbeats accompanied by indian harmonic elements such as sitar)
    * 01:50 – 03:30  Dr Das with Nilz (tabla) and Sir Ramjac (conga) (All new material from this dub collective)
    * 03:30 – (close) Fusing Naked Beats (DJ Set: Arabic influenced eclectic electronica)

DJs: Main Floor

    * 10:00 – 10:00 (Fusing Naked Beats)
    * 11:00 – 11:45  the Idiots (DJ trio merging lush symphonics with breaks and hip hop rhythms)
    * 11:45 – 12:30  MC Soom T & Dj Ersk (Live Hiphop/breaks)
    * 12:30 - 02:00  Abdul Smooth (World eclectic electronica - laden with breaks and progressive house rhythms)
    * 02:00 – 03:00  Sonny Ji (3 turntable bhangra/house mashup)
    * 03:00 – (close)  Abdul Smooth

You can catch other upcoming installments of the Festival LIVE on these dates:
 
New York City, USA - October 19th
New Delhi, India - December 21st
Mumbai, India - December 31st (New Year's Eve '07/'08)

The goals of the Indian Electronica Festival are manifold:

Open international dialog between South Asian music producers and performers of all electronic music interests and technical abilities, with the aims of promoting collaborative culture,
Encourage musicianship and professionalism within-industry,
Encourage music and the arts as a viable career path for young South Asians and spark their interest by introducing them to the tools and techniques used in music production and performance,
Promote electronic music to an audience with diverse ethno-cultural backgrounds internationally.

The Indian Electronica Festival is produced internationally with the support of the BBC Asian Network (http://www.bbc.co.uk/asiannetwork) and FatLabs (http://www.fatlabs.com)


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Our 2007 Electronic Press Kit can be viewed online & downloaded as a PDF at:
http://www.indianelectronica.com/festival/EPK