Toronto, Ontario Canada September 3rd, 2007 – Cutting-edge South Asian-flavoured electronic music hits international stages: the 2007 series of Indian Electronica Festivals continues in New York City on September 20th.

The Indian Electronica Festival is an international experience; in 2007 with Festival instalments held in Toronto, London UK, NYC, New Delhi and Bombay:  5 cities, 4 countries, 3 continents with each instalment showcasing cutting-edge South Asian flavoured electronic music - consisting of a single event between 6 -10 hours long, mixing live musical performances plus Djs, Visual Artists and dancers.

'Indian Electronica' is a Canadian-based online community, record label, radio station and annual international music festival - all focused on showcasing cutting edge electronic music inspired by South Asian traditions.

Initially popularized in the mid 1990s with the UK's Asian Underground movement, the music of Indian Electronica is expressive of an increasingly complex global identity.  Indian Electronica music fuses 'East' and 'West' using technology and tradition to produce some of the World's most innovative, emotive and exciting sounds.

Collectively, there are a fantastic array of North American and International artists coming together on stage in New York City for 2007 including a live (band) performance by Shaair + Func; an act comprising of artists based in Mumbai and NYC, whose lead guitarist is the founder of India's premier Rock outfit; Pentagram.  From Canada, Toronto's duo The Nawtiks will be performing a home-grown set of their own indo-funk material whilst Abdul Smooth provides visuals through the night.  Shamik, a human beatboxer from Calgary, is scheduled to perform at points through the night.  In addition to acts from outside the USA, NYC will fully be represented behind the decks with DJ Spooky That Subliminal Kid – who shall be joined by DK (aka Bollygirl), Tito G and Sharmaji.  Washington DC's v:shal kanwar will be doing a live set as well – featuring two Mcs, tabla and turntablism.

Indian Electronica Festival details for NYC, USA:

When: From 6PM – 4AM on Thursday September 20th 2007
Where: White Rabbit, 145 E Houston St, New York, NY 10002
Info: http://www.indianelectronica.com/festival/nyc

Tentative performance schedule:

18:00 – 19:00    Abdul Smooth
19:00 – 19:30     Nawtiks
19:30 – 20:15    Abdul Smooth
20:15 – 21:15    Func International
21:15 – 21:30    Shamik
21:30 – 22:30    Sharmaji
22:30 – 23:15    Shaair + Func
23:15 – 23:30    Shamik
23:30 – 00:30    DJ Spooky That Subliminal Kid
00:30 – 01:15    Abdul Smooth
01:15 – 02:00    v:shal kanwar
02:00 – 03:00    Tito G
03:00 – close    (dj rotation)

Indian Electronica /volume 001: International Launch and Listening Party

When: From 6PM – 10PM on Friday September 21st 2007
Where: Rubin Museum of Art's K2 Lounge, 150 W 17th Street, New York, NY 10011
Info: http://www.indianelectronica.com/records

Indian Electronica /volume 001is our debut release - a 28 track double-disc CD release featuring an array of artists from around the globe that will take you on a musical journey through the past, present and into the future.

Expect to hear the most innovative uses of South Asian instrumentation, vocals and harmonies mashed-up with dubby basslines, ragga vocals, breakbeats, drum'n'bass and more.

DJ and Visual artist Abdul Smooth will be presenting a visual interpretation of the compilation live whilst Tito G spins an exclusive full play of both discs as well as other rare cuts from our catalogue!


Other upcoming instalments of the Indian Electronica Festival through 2007:
 
New Delhi, India - December 21st
Mumbai, India - December 31st (New Year's Eve '07/'08)


The goals of the Indian Electronica Festival are manifold:

Open international dialog between South Asian music producers and performers of all electronic music interests and technical abilities, with the aims of promoting collaborative culture,
Encourage musicianship and professionalism within-industry,
Encourage music and the arts as a viable career path for young South Asians and spark their interest by introducing them to the tools and techniques used in music production and performance,
Promote electronic music to an audience with diverse ethno-cultural backgrounds internationally.

The Indian Electronica Festival is produced internationally with the support of the BBC Asian Network (http://www.bbc.co.uk/asiannetwork), FatLabs (http://www.fatlabs.com), Moog Audio ( http://www.moogaudio.ca ) , White Rabbit ( http://www.whiterabbitnyc.com ) and the Rubin Museum of Art ( http://www.rmanyc.org )


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Our 2007 Electronic Press Kit can be viewed online & downloaded as a PDF at:
http://www.indianelectronica.com/festival/EPK